Mapping, magnifying, and moving the Philippine Design Economy forward



Design Counts is being developed to promote an economy and society driven by design through a National Design Policy.

What is the National Design Policy?

Mandated by the Philippine Design Competitiveness Act of 2013 or RA 10557, the National Design Policy will underscore the key role of design in transforming the Filipino way of life.

It will help shape and influence future policies to use a design-led approach where solutions and innovations are encouraged and incorporated in building better programs, infrastructure, requisites, etc. This not just means adapting the mindset of design thinking but more tangibly, recognizing the importance of good design in the everyday life of the Filipino by discovering the nation’s capacities and how to use them, and integrating national culture into future-proof innovations.

Design Counts comes in by providing the much-needed insight to make the first National Design Policy happen highlighting the MSME competitiveness in line with national development goals. The results of this mapping will be a key reference in crafting the policy that is envisioned to launch the Philippine design economy forward.

Design Counts is building longer tables for all stakeholders to be counted and be part of the conversation in crafting design policy actions that will impact the industry on a local, regional, and national level. It is about bringing out the unique voice and value of Philippine design, and moving the national design industry forward.

More about the Philippine Design Competitiveness Act of 2013 (RA 10557)

RA 10557 pushes forward competitiveness and innovation in Philippine products and market-responsive design services while championing local economic and environmental sustainability. It highlights the influence of design and creativity as key factors to adapting in the modern world without leaving behind the roots and identity of Philippine culture. Lastly, this law protects local creative communities and industries by advocating intellectual property rights to the original ideas, innovations, and solutions made by designers, creatives, and artists.

Research Partners

Frequently Asked Questions

The Design Center of the Philippines conducts the survey while our research partners, Nordicity and Bayan Academy will facilitate the data processing. After the data collection procedure, all responses will be treated with utmost confidentiality and any personal information will be removed from the data files unless you decide to be part of our survey research panel for our future design studies.

The Design Center of the Philippines values with great importance your privacy and the protection of your data in adherence to the provision of the Republic Act. No. 10173 of the Data Privacy Act of 2012. We take all necessary measures to protect your data and their confidentiality. To ensure that your data is protected against any form of loss, theft, misuse, and unauthorized access, disclosure, alteration or destruction, we use different security techniques and procedures. Furthermore, our Research and Data Analytics team is bound by confidentiality and has been trained on the importance of the protection of personal data and data privacy.

The survey shall take about 10-15 minutes to complete. We made the questionnaire as short as possible while ensuring that we still get valid responses to the questions asked.

Type of respondent (Individual design professionals, employees, businesses, and not-for-profits), location (geography), sector, occupation (role), place on the value chain, income, salary and expenditures, employment, design ladder (No design, Design as styling, Design as process, Design as strategy), Innovation and impact, opportunities and challenges for design in the Philippines, and demographics (age, gender, dis/ability, language, ethnicity)

The final and full report will be available on our website by December 2021. The results of the design economy mapping will be presented at the International Design Conference in September 2021, a flagship activity of the Design Center of the Philippines.

We greatly appreciate your interest to support the Design Economy Mapping. We kindly encourage you to share the survey link to designers and design companies you may know who might be interested to help shape the future of the Philippines’ Design Economy. For other mapping participation opportunities, send us an email on

Interested to collaborate? Send us an email on