Our History

1973

OUR STORY

Established in 1973, the Design Center of the Philippines pursues creating programs and improving services that emphasize the value of good design and empower Filipino MSMEs, designers, and consumers.

August 24

By Presidential Decree No. 279

the Design Center of the Philippines (DCP) was established to develop, promote, and enhance the design of Philippine-manufactured products.

From the outset, Design Center’s activities, projects and services were channeled toward two specific ends: the promotion of design consciousness through a comprehensive design education program, and the creation of new designs that make use of local and indigenous materials. Internally-generated intensive product research and development projects were undertaken, paving the way for development, innovative, fresh, pioneering design projects.

Arturo R. Luz

National Artist for Visual Arts, served as Design Center’s first Executive Director from 1973 until 1986.

OUR LOGO

Arturo Luz designed the logo of the Design Center of the Philippines.

Arturo Luz’s philosophy in design

1983

The Department of Trade and Industry (DTI) gave focus to export promotion.

Design projects were undertaken bearing in mind the “commercial” value of the resulting products, i.e., designs with strong potential were optimized to achieve commercial results, while also addressing industry needs. On the other hand, the program of design promotion to industry was geared towards convincing industry to avail of the design services offered by the Design Center, free of charge, while also promoting the value of design through various projects.

Arturo Luz designed the logo of the Design Center of the Philippines.

1987

Executive Order No. 133 reorganized the Design Center of the Philippines and renamed it to the Product Development and Design Center of the Philippines (PDDCP).

The now Product Development and Design Center of the Philippines, being a technical agency of the DTI, fortified its efforts through intensive product development programs geared towards the improvement of the quality and competitiveness of Philippine export products.

‘Product sector-focused’ sections in the Design Division – furniture, gifts and housewares, consumer industrial products, and packaging – were created in response to industry’s design requirements. Cost-sharing schemes in the delivery of design services were implemented to promote the value of professional design practice.

February 27

Arturo Luz designed the logo of the Design Center of the Philippines.

Do You Need Help?

Design Center of the Philippines

G/F PTTC Building, senator Gil J. Puyat, corner Roxas Boulevard, 1300 Pasay City, Philippines

Telephone:
(632) 832-1112 to 19 | (632) 832-3649

Email:
info@designcenter.gov.ph