the Design Center of the Philippines (DCP) was established to develop, promote, and enhance the design of Philippine-manufactured products.
From the outset, Design Center’s activities, projects and services were channeled toward two specific ends: the promotion of design consciousness through a comprehensive design education program, and the creation of new designs that make use of local and indigenous materials. Internally-generated intensive product research and development projects were undertaken, paving the way for development, innovative, fresh, pioneering design projects.
Design projects were undertaken bearing in mind the “commercial” value of the resulting products, i.e., designs with strong potential were optimized to achieve commercial results, while also addressing industry needs. On the other hand, the program of design promotion to industry was geared towards convincing industry to avail of the design services offered by the Design Center, free of charge, while also promoting the value of design through various projects.
The now Product Development and Design Center of the Philippines, being a technical agency of the DTI, fortified its efforts through intensive product development programs geared towards the improvement of the quality and competitiveness of Philippine export products.
‘Product sector-focused’ sections in the Design Division – furniture, gifts and housewares, consumer industrial products, and packaging – were created in response to industry’s design requirements. Cost-sharing schemes in the delivery of design services were implemented to promote the value of professional design practice.
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