The country’s very own design think tank
DESIGN
ADVISORY
COUNCIL
The Design Advisory Council is a public-private partnership, that aims to shape the country’s design direction through the National Design Policy – equipping and inspiring every Filipino with the right tools to create freely, design purposefully, and innovate boldly
Who we are
The Philippine Design Competitiveness Act of 2013 (RA 10557)
The Design Advisory Council was formed through a mandate by law, RA 10557 or The Philippine Design Competitiveness Act of 2013.
RA 10557 pushes forward competitiveness and innovation in Philippine products and market-responsive design services while championing local economic and environmental sustainability. It highlights the influence of design and creativity as key factors to adapting in the modern world without leaving behind the roots and identity of Philippine culture. Lastly, this law protects local creative communities and industries by advocating intellectual property rights to the original ideas, innovations, and solutions made by designers, creatives, and artists.6
Members of the Design Advisory Council
A partnership made in service of design and creativity in the Philippines, the council is made up of thought and industry leaders hailing from both the public and private sectors. It’s composition shall come from the government sector, and key representatives of the Philippine design industry for place-making, object-making, image-making, and the business innovation domains. The council unifies both sectors in order to guide, educate, and underline the importance of design in strengthening the national creative economy and ultimately, building capacity to compete globally.
Chairpersons
Department of Trade and Industry
Secretary Ramon M. Lopez
United Architects of the Philippines
Architect Royal L. Pineda
Private Sector Representatives
Creative Economy Council of the Philippines
Kenneth Cobonpue
Interior Crafts of the Islands
Communication Design Association of the Philippines
Angel Guerrero
adobo magazine
Makati Business Club
Johnlu Koa
The French Baker
Philippine Center for Entrepreneurship
Jenny Weineke
J.Wein Corporation
Public Sector Representatives
Center for International Trade Expositions and Missions
Executive Director
Pauline Suaco - Juan
Intellectual Property Office of the Philippines
Director General Rowel S. Barba
National Commission for Culture and the Arts
Chairman
Arsenio "Nick" Lizaso
Department of Tourism
Secretary
Bernadette Romulo - Puyat
Department of Education
Secretary
Leonor M. Briones
Commission on Higher Education
Chairperson
J Prospero De Vera III
Department of Science and Technology
Secretary
Fortunato dela Peña
Design Center of the Philippines
Executive Director
Maria Rita O. Matute
Council Secretariat and
Ex-Officio Member
What we do
The Design Advisory Council, under the Philippine Design Competitiveness Act of 2013, is empowered to strengthen the Design Center of the Philippine’s relationship with the Design Industry, in unleashing the power of design to aid in nation-building, specifically to drive competitiveness and innovation to encourage sustainable development in the Philippines.
In doing so, it shall exercise the following powers and functions:
a. Provide advice and insights imperative in pursuing the mandate of the Design Center by effectively representing the collective views of both the public and the private sectors;
b. Advocate for full consideration of design’s contribution to program effectiveness and innovation in government policy decisions;
c. Review and promote policies where design is a key component;
d. Act as a liaison among the professional design, design education and government design stakeholders; and
e. Provide advice and guidance to design education institutions on the development and standardization of course syllabus, ensuring the propagation of high quality education in design in all regions across the country.
Under Rule III of the Implementing Rules and Regulations of RA 10557, the Design Advisory Council is given the power to issue advisory opinions and recommendations on guidelines or policies for the consideration of Design Center. As such, the Council is composed of fifteen (15) members, nine (9) of which come from the government sector, while the remaining six (6) are from the private sector of whom represent organized associations involved in the design and creative industries, academic communities, along with business and innovation. The Council is to be co-chaired by the Secretary of the DTI, and a representative from the private sector appointed by the President.
Likewise, the National Economic Development Authority (NEDA) and the Professional Regulations Commission (PRC) shall be consulted on the development and formulation of policies concerning the government’s economic agenda and the professional practice of creative and design professionals.
Our Point of Action
Guide the establishment of design as a national strategy for innovation and economic growth
Advocate the development of design education towards greater heights
Championing the importance and value of design
