Sam Alapan. Art Director, Copywriter and an indispensable creative has a penchant for challenging the ordinary. In the last two decades, Sam found himself understanding the business of Graphic Design, Direct Marketing, Public Relations and the intricacies of Advertising by learning from professionals who excelled in their field. He stayed in the Advertising for many years, executing strategic manifestos ranging from the stalwart medium of print, television, radio and non-traditional media, extending his knowledge to include the upstart medium of digital.
In the midst of a changing landscape, he believes that the choice of medium is dictated by purpose, content and context. With the dawning advancement in technology obscuring these diverse states, it now becomes increasingly important to keep the content intact without compromising the message especially when it needs to be translated into different mediums of approach.
The message is clear. There are a multitude of ways to send the message and diverse strategies to deliver it with efficiency, without sacrificing its intent.
DCP Building, CCP Complex, Roxas Boulevard, 1300 Pasay City, Philippines
(632) 832-1112 to 19 | (632) 832-3649