1st International Design Conference

22 September 2017, Friday

The Eye at Green Sun Hotel
2285 Chino Roces Avenue Extension, Makati City


Merlee Cruz-Jayme

Chairmom & Chief Creative Officer, Dentsu Jayme Syfu

Merlee is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year.

A business-minded creative, she has been recognized with The Creative Guild HALL OF FAME AWARD, the NYF Creative Achievement Award, and the CEO of the Year 2016 by the IABC Philippines.

Under her leadership, her one-year old integrated agency Dentsu Jayme Syfu has already been named the 2016 Creative Agency of the Year for the Philippines by Campaign Asia.

Being the only woman in ASIA’s top 20 creative directors (Campaign Brief Asia), Merlee has won many “firsts” for her country. Most notable ones include the Cannes Grand Prix for Mobile, a Grand CLIO, NYF Grand Award and the D&AD Yellow pencil. In fact, this year she became the first Filipino to be invited as D&AD’s jury President in London.

Her speaking engagements include “Changing the World through Media” at the IAA Global Leadership Forum in London, “Hard Sell and Heart Sell” at the AdStars Festivals in Busan, Korea, “Gender Equality” in advertising at the SPIKES ASIA in Singapore and the “World’s favorite target market: MOTHERS” at the Lions Health in Cannes, France.

One of CNN’s Leading Women, she’s a member of Gabriela-a feminist group, an advocate for #sistergood: helping women at work, an author of a handbook “Everyone Can Be Creative”, a mom to 4 beautiful girls, and an inspiration in breaking the glass ceiling in this mad men’s world.



Design Center of the Philippines

DCP Building, CCP Complex, Roxas Boulevard, 1300 Pasay City, Philippines

(632) 832-1112 to 19 | (632) 832-3649