1st International Design Conference

22 September 2017, Friday

The Eye at Green Sun Hotel
2285 Chino Roces Avenue Extension, Makati City


Johan Persson

Johan Persson is a Swedish native with a 20-year track record of Innovation and Design Management in Europe, US, and China, with clients ranging from startups to Fortune 500s.

Johan is credited with being one of the early influencers to identify the challenge of a widening gorge between market insight and production output. He came to Hong Kong in 2004 as the Managing Director of a Joint-venture backed by two of the leading Scandinavian agencies – No Picnic and Veryday. The studio was positioned in Hong Kong at the doorstep to the world’s factory to bridge the gap.

In 2010 he founded C’monde Studios, a premier Innovation & Industrial Design Agency that draws benefits from a strategic location in Hong Kong, at the doorstep to the world’s factory.  Using qualitative research tools from the Design Thinking process we drive consumer-driven innovation that creates and unearth game-changing opportunities for our clients.
The studio is serving an array of top-tier multinational clients such as Philips, Pepsi, Sony Ericsson, Jabra, Miele, Octopus Card and global design stars Karim Rashid to name a few.

Johan is a writer and  a frequently-invited public speaker and lecturer on the subject of Design & Innovation for CIDA, Hong Kong BODW, Hong Kong Trade Development Council (HK TDC), Swedish Trade Federation, The Swedish Institute and a visiting lecturer at HK Polytechnic University.

Selected Honors and Recognition;
2017 Jury member A&D Trophy Awards
2016 Speaker Hong Kong BODW (Business Of Design Week)
2014 Jury member Sichuan-Taiwan Industrial Design Awards
2007 40 under 40 Award
2007 Recognized by ID Magazine (US) and featured in the ID 40 List.
2007 Featured in 2007 addition of the book “Design Now” by Taschen
2002 BraunPrize finalist for the concept for Aprilia spa
2000-2001 Twice awarded the Young Talent Award (Ung Svensk Form)
2001 Scholarship Receiver from Konstfack for Outstanding Studies in 2001



Design Center of the Philippines

DCP Building, CCP Complex, Roxas Boulevard, 1300 Pasay City, Philippines

(632) 832-1112 to 19 | (632) 832-3649