1. POLICY-MAKING: NATIONAL DESIGN POLICY

• Formulation, monitoring, and assessment of the National Design Policy aligned with the government’s economic agenda.

2. DESIGN LEARNING

• Continuing education and training for the country’s Creative Capital is key to establishing and nurturing a strong Design
Culture.
• Developing and cultivating the next generation of Designers is pivotal to a solid and vigorous Design Community.

3. DESIGN INNOVATION

• Combining Creativity and Strategy brings together business and design to create powerful tools for improving the quality of life
through new value, new user experiences, and new markets.
• Continuing research and development on materials and products will allow us to stay ahead of the curve, improve capability,
and drive national competitiveness.

4. DESIGN PROTECTION

• Intellectual Property (IP) protection of DCP design and research outputs.

5. DESIGN SERVICES

• Bringing Design to the SME’s in the regions through a fully integrated Design and Product Development Program to create
products for the global market.

6. DESIGN PROMOTION

• The Philippines Design Brand will be established with strong public and global recall; where every Filipino recognizes and appreciates the role of DESIGN in their everyday lives.

• Business enterprises will be engaged fully to use Design and Philippine Designers to launch the next generation products and services.